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made in Austria


From Wikipedia in 12-2020 (dark green text is Myrons, dark blue is Wikipedia): 

Puch is a manufacturing company located in Graz, Austria (Former Austria-Hungary). The company was founded in 1890 by the industrialist Johann Puch and produced automobiles, bicycles, mopeds, and motorcycles. Since 1934 Puch has been a subsidiary of the large Steyr-Daimler-Puch conglomerate.

1894 J. Puch & Co. ad for “Styria” bikes

Johann Puch:From 1889 Johann Puch (1862–1914) worked as an agent for Humber vehicles and manufacturer of Styria safety bicycles in a small workshop in Graz.

In 1890 he founded his first company, Johann Puch & Comp., employing 34 workers. Not long after Hans Renold invented the roller chain in 1880, Johann Puch invented the safety bicycle in 1880, and Gottleib Daimler invented the motorcycle in 1885. Styria safety bicycles were chain driven, allowing the rider to sit closer to the ground. Traditional bicycles at the time were the direct drive big wheel type. Those were more dangerous and difficult to ride. Cyclists like Josef Fischer, winning the first edition of Paris–Roubaix in 1896, popularized Styria bicycles which were even exported to England and France. This 1894 ad lists 3 world records set by “Styria” safety bicycles. By 1895, Puch already employed more than 300 workers producing about 6000 bikes a year. 

1904 Puch motorbike Type A, light touring

In 1897 Puch left the company after a dispute with his business partners. Two years later he founded the First Styrian Bicycle Factory AG (Erste Steiermärkische Fahrradfabrik AG) in Graz. Puch’s company became successful through innovation and quality handicraft, rapidly expanding over time. It soon began producing motorcycles and mopeds.

The main production plant, later called Einser-Werk, was constructed in the south of Graz, in the district of Puntigam. Production of engines was started in 1901 and cars followed in 1904. The first motorcycles were bicycles with stronger and longer frames. So the first Puch moped was the 1904 Puch A light touring motorcycle 254 cc. In 1906 the production of the two-cylinder Puch Voiturette automobile began and in 1909 a Puch car broke the world high-speed record with 130.4 km/h. In 1910, Puch is known to have produced sedans for members of the Habsburg imperial family.

In 1912 Johann Puch went into retirement and became the company’s honorary president. In that year the company employed about 1,100 workers and produced 16,000 bicycles and over 300 motorcycles and cars annually. Puch automobiles were successful at the pre-war Österreichische Alpenfahrt rally and from 1913, the four-cylinder 38 PS (horsepower) Type VIII Alpenwagen was manufactured in Graz. During World War I, Puch became an important vehicle supplier to the Austro-Hungarian Army.

The Puch green and white checkered badge is in the colours of the Steyr town flag and is very similar in concept to the BMW badge, which is in the colours of the Bavarian flag.

Post WWI

With the collapse of the Austro-Hungarian empire following the War, the market for automobiles shrank and production was discontinued. However, again in 1919, the new Type XII Alpenwagen was developed.

In 1923 the Italian engineer and FIAT agent Giovanni Marcellino is said to have been sent by the banks to wind up the Puch factory in Graz. Instead of which, within a few weeks he had settled down to live in the town, designing and then producing a new version of the split-single. Taking his inspiration from industrial counter-piston engines, the new engine benefited from the improved breathing of the Italian original, to which he added asymmetric port timing. In 1931 Puch won the German Grand Prix with a supercharged split-single, though in subsequent years the split-singles of DKW did better.

In 1928 the company merged with Austro-Daimler into the new Austro-Daimler-Puchwerke. This company in its turn merged in 1934 with Steyr-Werke AG to form the Steyr-Daimler-Puch conglomerate. Steyr had many decades of experience producing rifles, bicycles and other equipment since 1864. Austro-Daimler had over two decades of experience producing automobiles. Gottleib Daimler invented the automobile in 1889. No wonder Puch mopeds and other products are so well made!

Like all enterprises of its kind, the Puch production plants had to change to arms production during World War II. The existing capacity was insufficient, therefore a second plant was constructed and opened in 1941 in Thondorf, Graz. In the three original assembly halls, luxury vehicles for the American market were produced. Steyr-Daimler-Puch is one of the companies known to have benefited from slave labor housed in the Mauthausen-Gusen concentration camp system during World War II. Slaves from the camp were used in a highly profitable system used by 45 engineering and war-effort companies, and amongst them Puch had an underground factory built at Gusen in 1943.


During the period immediately after the war, late 1945 to 1947, the factory was requisitioned and run by the British Army (R.E.M.E.) who used the facilities and what remained of the workforce for the repairing and servicing of British and American military vehicles. In 1949, an assembly cooperation agreement was signed with Fiat in Turin. The 1950s to the mid-1970s saw a sharp increase in production of motorcycles, bicycles and mopeds. Even though Puch was a part of Steyr-Daimler-Puch, it still manufactured products under its own name, as well as for Steyr-Puch and other companies. Puch gave up racing in the 1950s and split-single production ended around 1970.

  • 1953: Puch launched two new motorcycles, the 125 and 175 SV.
  • 1954: The very successful MS 50 moped was launched.
  • 1957: The Puch 500 small car came on the market.
  • 1958: Production of the Steyr-Puch Haflingers started. 16,657 vehicles are produced in total and exported into 110 countries.
  • 1966: Sobiesław Zasada wins the European Rally Championship on a 650 TR II.
  • 1969: The most successful Puch product is launched, Puch Maxi moped, 1.8 million of which are built.
  • 1970: The cross-country Steyr-Puch vehicle Pinzgauer was launched – production continued until 1999 with over 24,000 built.
  • 1973: Production of the Fiat 126 with a Puch engine commenced.
  • 1975: Harry Everts wins the 1975 250 cc motocross world championship for Puch.
  • 1978: Record-setting year, seeing the production of over 270,000 mopeds and motorcycles as well as 350,000 bicycles.
  • 1979: A joint-venture with Mercedes-Benz saw Puch building the Mercedes-Benz G-Class in Graz.
  • 1981: Puch has Speed Unlimited of Wayne, NJ manufacture a BMX line called the Puch Trak Pro.
  • 1983: A joint-venture with Volkswagen saw the Volkswagen Type 2 (T3)’s engine being built in Graz.
  • 1983: A joint-venture with Fiat, where Puch designed and built the four-wheel drive mechanics for the Fiat Panda 4×4 Mk1.

1955 Puch MS50

1960 Puch VS50D


1950’s-70’s Puch Mopeds: From 1954 to 1981 Puch produced the successful MS50 moped, with a stamped sheet metal frame, telescoping fork front suspension and swinging fork rear suspension. It was a limited-power 50cc fan-cooled two-speed grip-shift. MS stands for Moped Schalenrahmen (sheet frame moped). Most others had welded tube frames. It had rear suspension when most others had hard tails. By 1957 almost 110,000 were made, and in total 1,053,433 MS50 mopeds were produced. In the 1960’s a Puch MS50 variant was sold in the USA, re-branded as Sears Allstate. 


1955 Puch RL 125

Puch Scooters: The late 1950s saw strong sales of the Puch 125cc two-stroke single motor-scooters, which had three gears shifted from the left twist-grip. These machines developed a reputation for reliability and were popular for daily commuting, providing good weather protection and ease of use. In this role their moderate performance, with a top speed of around 45 mph, was not a problem. Later models had a 150cc engine and foot-operation, giving better performance of 6 hp instead of 5 hp but retaining the three gears.


1969 Puch Maxi N

The time has come

1970’s-80’s Puch Mopeds: In 1969 the beloved Maxi was born. It had the schalenrahmen (stamped steel sheet frame) with integral gas tank, like the MS50, but with smaller 17″ wheels instead of 19″, and a new horizontal-cylinder engine without fan cooling.

Some Puch Maxi’s were sold in the US in 1972-75, but not many until 1976 when US laws changed welcoming mopeds. That’s what “the time has come” means. Later Maxi’s had many variants. Some had Maxi in their name and some did not.


1978 was Puch’s most productive year: 270,000 mopeds and motorcycles, and 350,000 bicycles.

1986-1987 Puch: In the late 1980s, the company was being squeezed out by competition from Japanese motorcycle makers. This was happening to all European motorcycle manufacturers. In 1987, a massive restructuring of the company led to the end of the production of two-wheelers in Graz. The company’s technical know-how was always better than its marketing and commercial success. Puch had developed the Super Maxi, low emission and high torque, with a catalytic exhaust, an improved right-side air filter, and an improved cylinder with 4 transfer ports and a boost port. Puch had developed the advanced Maxi Plus (Austro-Daimler), with help from Ferdinand Porsche. It had reverse-cut gears and other subtle technical improvements. Sadly, after Puch closed it’s doors in 1987, the moped production equipment was sold to Piaggio in Italy and Hero Motors in India and Turkey. 



1988-1997 Piaggio-Puch: The Puch motorcycle company was sold to Piaggio, maker of the Vespa, in 1987 and still produces bikes under the name Puch. Piaggio produced the Puch Super Maxi remakes in Italy from 1988 to 1997. Some models had a catalytic converter for low emissions. In 1994 Piaggio sold the Puch rights and engine production equipment to Manet in Slovakia. In 1998 Piaggio destroyed the molds and equipment for making the Maxi. 

’89 Puch Maxwell

1988-2003 Hero-Puch: Puch sold the entire production line of Puch Maxi Plus (aka Austro Daimler) to Hero Motors in India when production ended in Austria. It spawned the Hero-Puch that sold extremely well in India from 1988 until the end of 2003 when production ended. See more in the Hero section.

1989-1991 Hero-Puch Maxwell: Hero-Puch in Turkey produced Puch Super Maxi remakes. Here is a Dutch model, a deluxe version with “5-star” cast aluminum wheels, and always with a white rear fender.

1994-2006 Manet-Puch: Manet bought the engine production line in 1994 from Piaggio, and moved it to Povážská Bystrica in Slovakia. They developed their own frame and moped, called Manet Korado. The first engines were of low quality, but they learned quickly. US versions were called Puch Korado and made from 1995 to 1999. New 50cc emissions laws came out for 50cc motorcycles, mopeds and scooters made after 2006, causing most makers to cease production. In 2006 the factory at Povážská Bystrica stopped moped production completely. The company Povážské Strojárne Motor Manet transformed into VVED, and produced agricultural light equipment after 2006. See more in the Manet-Puch section.

The Einser-Werk, Puch’s first production plant, shut down in the early 2000s. The historical assembly-hall was declared a protected industrial monument. When Graz became European Capital of Culture in 2003, a Puch museum was opened in one of the former assembly halls.


Puch Remakes “Not Puch”